We use our functional approach to guide Function-Oriented Search, a structured means to identify technologies in potentially distant industries or areas of science and engineering that have functionally similar challenges. With this approach, GEN TRIZ is able to change the…
One of the cornerstones of our methodology is determining the right problem to be solved, which often may not be the initially stated problem.
At the foundation of our methodology is a functional approach. By modeling a product or process in functional terms and then developing a superior functional architecture, our unique functional lens reveals powerful insights critical to delivering innovation solutions. Our functional…
We believe that products and technologies evolve according to evolutionary trends that are objective and predictable. Markets and technologies are dynamic; therefore, innovation programs cannot be static. Understanding where a technology is on its S-curve is critical to determining the…
We define innovation as a significant improvement in at least one Main Parameter of Value (MPV) – those factors that drive customer purchasing decisions. GEN TRIZ is uniquely adept at uncovering MPV’s and translating them to underlying technical parameters that…
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras molestie blandit lobortis. Curabitur feugiat laoreet odio, sit amet tincidunt sem bibendum et. Praesent fermentum auctor malesuada. Nunc pretium lectus non, vitae sodales nisi dignissim id. Mauris varius maximus elit, non…
