TRIZ for X 2020

Monday
November 23, 2020
5pm to 6pm ( IST )

Topic : TRIZ Approach to Addressing Coronavirus Challenges

Speaker : Dr. Simon S.Litvin, PhD, TRIZ Master.

CEO GEN TRIZ, LLC, USA
Chairman of TRIZ Master Certification Council (TMCC) of MATRIZ

Dr. Litvin is one of the founders of GEN TRIZ and is responsible for the quality of its innovation services.

He drives the ongoing development, testing and implementation of GEN TRIZ’s methodology, and supervises GEN TRIZ’s Global Knowledge Network of experts. Dr. Litvin has led dozens of innovation projects for Fortune 1000 companies worldwide including Alcoa, British American Tobacco, Chiquita, Clorox and Covidien. He is also the CEO of Algorithm, GEN TRIZ’s technical innovation center in St.
Petersburg, Russia.

Prior to joining GEN TRIZ, Dr. Litvin served as an Executive Vice President and Chief Scientist of Pragmatic Vision International (PVI). At PVI, he developed more than 100 breakthrough technologies for the company’s delivery system in Russia and Israel. Before PVI, he served as Vice President at Invention Machine Corporation where he led numerous international consulting projects for Fortune 500 companies such as P&G, Motorola and Intel.

Dr. Litvin is one of the world’s foremost experts on Open Innovation, Value Engineering, and TRIZ. He has more than 35 years of experience of developing, teaching, and implementing innovation methods.

He is the Chairman of TRIZ Master Certification Council (TMCC) of MATRIZ. He is also a member of the Altshuller Institute for TRIZ Studies, USA and European TRIZ Association (ETRIA).

Dr. Litvin is the author of over 20 patents, nearly 100 scientific and academic articles, and six books.

Monday
November 23, 2020
7pm to 7:30pm ( IST )

Topic : Development of TRIZ in Kazakhstan ” Application of TRIZ in the Resource Economy”

Speaker : Aigul Dosayeva

Director GEN TRIZ Qazaqstan Ltd, TRIZ LEVEL 1
Director of a private company GEN TRIZ Qazaqstan Ltd, exclusive representative GEN TRIZ,LLC in Kazakhstan.

Financier with 20 years of experience. Worked as the head of a branch of Sberbank. She was a Regional coordinator in Tsesnabank. TRIZ 1 level Professional.

Tuesday
November 24, 2020
5pm to 6pm ( IST )

Topic : Seeing Tomorrow Today

Speaker : Victor Fey, TRIZ Master

President of The TRIZ Group, LLC
MATRIZ Vice President, Chairman of TRIZ Research and Development Council (TRDC)

Victor Fey, TRIZ Master, President of The TRIZ Group, LLC. Over the past 25 years, Victor has collected more than two decades of consulting experience serving the Global 1000. His work has ranged the gamut from teaching and consulting, to facilitating and leading cross-functional teams in delivering critical breakthrough product and technology solutions.

Only at Hyundai-Kia Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $103 million. From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West.

He has lectured on the subject at MIT, Stevens Institute of Technology, Chalmers University, Technion, and others.

Victor chairs the TRIZ R&D Council of the International TRIZ Association (MATRIZ) and the Certification Board of the Altshuller Institute for TRIZ Studies. His books include Effective Innovation: The Development of Winning Technologies, published by ASME Press and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Press (translated to Korean; Chinese translation is scheduled for 2020).

Tuesday
November 24, 2020
7pm to 7:30pm ( IST )

Topic : Somewhere over the Covid

Speaker : Adi Kavitzky  A lawyer, businessman, TRIZ enthusiastic.

Adi founded and managed one of Israel’s leading Advertising agencies, representing some of the world’s leading brands. He taught courses about Innovation at the Graduates and MBA’s programs in Israel’s leading College of Management. He has also established one of the world’s largest private libraries focusing on the topics of Strategy, Innovation and Business. All these books were sorted and coded into a private, ultra-detailed search-engine. This meticulous work has been carried out in India. During these years Adi was writing/ translating/ editing/ publishing nine books and dictionaries about TRIZ, Business Models, Marketing and more. Adi developed and registered (with others) patents in the field of locksmithing. In the last few years, he is a member of the GEN TRIZ team.

Wednesday
November 25, 2020
7pm to 7:30pm ( IST )

Topic : TRIZ development in Colombia

Speaker : Juan Mejia, TRIZ LEVEL 3 Expert.
GEN TRIZ Colombia SAS, Manager, Colombia

• Juan Mejia is Civil Engineer graduated from Universidad de los Andes, Bogota, Colombia, 1993.
• Mr. Mejia is the General Manager of GEN TRIZ, Colombia SAS, a subsidiary of GEN TRIZ, LLC (Boston Ma), controlling the operation in Colombia and Latin America.
• Mr. Mejia is certified Level III, TRIZ Expert by the International TRIZ Association, MATRIZ. Mr. Mejia is currently applying for Level IV MATRIZ certification.

• Mr. Mejia was responsible for the Colciencias’ Program: Call 638-2013, in which GEN3 Partners
  trained and facilitated 20 Small and Medium Colombian companies which participated in this program. Through GEN3 Partners’ accompaniment, those 18 companies were able to solve 2 innovation challenges each of them with outstanding results.
• Mr. Mejia has three Graduate Degrees, Specialist in Finance and Specialist in International
  Business (McGill University, Montreal, Canada) and Marketing Specialist (Universidad de los Andes, Bogota, Colombia).
• Mr. Mejia is currently candidate for the PhD in Technological Innovation Management at Universidad de Los Andes, Bogota, Colombia.
• He has been instructor of more than 25 Basic Workshops (32-hour duration each) nationwide for
  transferring the GEN TRIZ Methodology to the same number of Colombian enterprises.
• Has delivered more than 70 facilitation sessions (2-hour duration each) for the programs of
  transferring the GEN TRIZ Methodology.
• Mr. Mejia has delivered more than 14 innovation workshops:” Identified Innovation Opportunities in your Company” (8-hour duration each) for Bogota Chamber of Commerce in 2019.
• Mr. Mejia has delivered more than 10 innovation Workshops (2-4/hour duration each) indifferent topics and duration for institutions such as SENA, Unired/Ecopetrol/ICP, Universidad Pascual Bravo, ANDI, el Club de la Innovación, etc.
• Mr. Mejia has successfully directed about ten full blown innovation projects for companies inColombia such as, Carboquimica SAS, ServiGenerales, Sumicol, Celsia/Epsa, Tronex SA, Levapan SA,Producciones Generales SA (Progen) and Team Foods.
• Mr. Mejia has translated into Spanish the book “Trends of Engineering System Evolution” (Lyubomirskiy, Litvin, Ikovenko, Thurnes and Adunka). Mr. has acquired great command of these trends since he has taught these topics in some of the innovation workshops mentioned above.

Master Class

Thursday
November 26, 2020
5pm to 7pm ( IST )

Topic : TRIZ for Smart Investment Decisions

Mentor : Dr. Simon S.Litvin, PhD, TRIZ Master.

CEO GEN TRIZ, LLC, USA
Chairman of TRIZ Master Certification Council (TMCC) of MATRIZ

About the Master Class

It is a common practice for companies and venture capital funds (VC) to acquire some
companies and technologies. In many cases, they are investing in technologies at the early stages of development. Unfortunately, the success rate of such acquisitions and investment is low. Statistically, one out of 20 investments brings significant ROI (which defines a success). Of course, companies and VCs are trying to increase the success rate by executing a Due Diligence (DD) of the target technology or company. However, traditional DD does not bring accurate results due to lack of specific tools for technology
evaluation.

TRIZ with its methodological tools, such as Main Parameters of Value Discovery, Trends of Engineering System Evolution, Quantum Economic Analysis, Failure Anticipation Analysis, and GEN TRIZ Benchmarking allow to significantly increase accuracy of technology due diligence. It makes evaluation of an opportunity identified by the client more reliable and presents recommendations for going forward. It helps companies and VCs avoid costly mistakes with regard to acquisitions or investments by identifying potential technology-related hurdles that could be costly or difficult to overcome

GEN TRIZ evaluates the candidate technology against the following criteria:

• Market needs, current and emerging (using MPV analysis);
• Estimated market size;
• Competitive offerings, current and emerging competitive technology platforms;
• Technology development potential (using Trends of Engineering System
  Evolution);
• Strength of the Intellectual Property (using Patent Circumvention technique);
• Ownership qualification;
• Level of technology development;
• Potential failures of the technology (using Failure Anticipation Analysis);
• Time and cost of required investment into R&D, IP protection, etc.
• Export control issues such as Dual Use Technologies; regulations issues, etc.

Over the past 15 years, GEN TRIZ has helped support multiple acquisition and investment successes. In some cases we identified the opportunity; in others we evaluated an opportunity
identified by the client and presented recommendations for going forward; many of these initiatives have now successfully been commercialized. In addition, we have helped clients avoid costly mistakes with regard to acquisitions or investments by identifying potential technology-related hurdles that could be costly or difficult to overcome

Our investment and/or acquisition recommendations are based on a unique and powerful
technology assessment and technology forecasting process – the client benefits with a technology due diligence based on data that no other process can collect. GEN TRIZ has access to broad and deep technology expertise and analytics that allow us to analyze a wide range of technologies. The result is (1) significantly reduced acquisition or investment risk and (2) a greater probability of achieving the desired ROI.

Benefits of attending

Participants will be introduced to scientifically based approach to Due Diligence process that will help them to make smarter investment decisions.

Key takes away and learning

• Investment could be a reliable process with high ROI rather than game.
• There is a systematic TRIZ-based approach to the Due Diligence process.
• There are methodological tools that makes the Due Diligence process more instrumental
  and effective.

Friday
November 27, 2020
4pm to 5pm ( IST )

Topic :  Open Discussion with TRIZ Masters

Master Class

Friday
November 27, 2020
7pm to 9pm ( IST )

Topic : Inventing new services in a systematic way

Speaker : Valeri Souchkov, TRIZ Master

Vice President of Development and Communication, MATRIZ
President of the International Business TRIZ Association
Founder ICG Training & Consulting

About the Master Class

Transition to knowledge and digital economies, further globalization of production and distribution of goods and services strongly increased competition on a broad scale and forced both industrial and service delivering organizations to seek new ways to differentiate and add value.

Developing innovative ways to provide service operations, marketing and sales of services, dealing with suppliers, establishing new value networks became common for both small and large organizations. One can say that today, business innovation becomes as critical as engineering innovation. Services are a large part of modern economy which experiences continuous growth. In high-income countries, services’ value added accounts for 70-75 percent of GDP.

As any other category of business, the area of business services becomes highly competitive. Creation of new services and innovative improvement of existing ones which are delivered by
business organizations becomes critical for survival. No doubt, innovation of business services becomes an area of study to understand how to perform this process more efficiently and effectively.

This master class explains how one of the TRIZ Trends of Systems Evolution can be practically applied to systematically create new services. There are no restrictions on which types of services can be invented. This TRIZ Trend is called “Transition to Supersystem” and explains how the existing services can be innovatively evolved through the use of supersystem resources. The master class will explain the theoretical background behind the TRIZ Trend of Transition to Supersystem, demonstrate examples of new services based on the trend, introduce the technique of inventing new services, and provide practice by inventing new services right in the class.

Benefits of attending:

Increasing capabilities of becoming more competitive on the market of business services.

Key takeaways:

Knowledge of the TRIZ Trend of Systems Evolution through Transition to Supersystem applied to services; the technique of inventing new services through the use of supersystem resources, ability to quickly generate ideas of new innovative services.

Technical Instructions for Participants

Dear conference participants, in order to ensure a smooth flow of our online conference, please take note of the following technical instructions.

1. In order to have access to online conference rooms and all the materials, you need to register on the conference website. We invite you to register as soon as possible but not later than 20th November to make sure you have access to the page with links to all online rooms, as well as additional materials presenters would like to share.
2.  When logging in, please use your full name and surname if possible to make communication easier.
3. Once coming into an online room, please follow the basic online conference rules:
   a. Keep your microphone muted throughout the presentation.
   b. Keep your camera off throughout the presentation.
4. If during any of the presentations you have any technical issue, feel free to post your technical question in a chat of the Host. The assisting moderator will try to intervene and help you as fast as possible.
5.  Please come to your online room at least 5 minutes before scheduled presentation time to make sure you do not face any technical problems.
6.  If you are thrown out of the room during the presentation, please try to reconnect following the same link. If you can’t do it, let us know by email as soon as possible. If the problem appears on our side, we will send specific instructions to your email address. So please check your inbox in case something happens.
7.  If you, by any reason miss the session, please do not panic. The recording of the session would be made available to you.
8.  In case of any questions, do not hesitate to contact us at info@trizasia.com