TRIZ as a “How to”, drug for Innovators.
Any organization worth its name is seized by the need to innovate, do differently in a scale which matters. Technology changes , environmental concerns and a general increase in customer awareness, bought about by the social media have made this need stronger.
Organizations have responded to these changes by having a closer look at all aspects of the value chain.
The many flourishing management initiatives like NPD, TOC, Design Thinking, Six sigma, New Business Models are under pressure to deliver more and differently.
These initiatives generally could be targeting a business process (NPD, Design thinking) or problem to be solved. (Six sigma, TOC). The initiatives related to business process and problem solving generally lay down the process or steps to be followed. These have found great success in many companies in the past. However, with a change in the” nature of the beast” (innovation challenge) there is are new pressure on these techniques. Problems of “are we solving the right problem” and “ how to” achieve a solution are areas where organisations face challenges.
Enter TRIZ, with one of its focus on developing a universal theory for solving problems situation it offers a much needed helping hand, to strength in core areas of problem identification and solution development not addressed by other techniques fully.
TRIZ is unique in its ability to codify the problem situation and thus promising to provide a guaranteed way of solving all/most problems!
TRIZ also deals with trends and gives a peek of what one could expect in the future. Both these TRIZ knowledge areas could supplement and enhance the scope of any of the initiatives underway in organizations.
Author: Suresh Rajan, Consutlant TRIZ Association of Asia
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