Your next market may not
look like your current
industry.
Existing technologies often carry functions and properties that create value in completely different application contexts. Reverse Function-Oriented Search helps reveal those opportunities systematically.
Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.
Do you face any of these problems?
Business development needs a structured adjacent-market search
A mature product line needs new growth spaces
The organization wants new applications for existing IP or know-how
A technology or material has more capability than the current market uses
The company wants partners or industries where a distinctive function is highly valuable
Conventional market adjacency analysis stays too close to familiar categories
Then Adjacent Market Discovery is the right fit for you
What TRIZ Asia does
Audit the functions, properties and advantages of the selected technology
Generalize valuable functions and properties
Search for fields where those functions are unusually important
Identify specific application problems and value drivers
Define the adaptation problem for the new field
Structure market, partner and validation questions for the strongest directions
What you receive
A function and property opportunity map
Candidate adjacent application spaces
Value propositions for priority applications
Adaptation barriers and technical questions
Next-step market and technical validation actions
How the engagement works
Audit
01Identify distinctive functions, properties and resources.
Generalize
02Translate them beyond the source industry.
Search
03Find fields where those capabilities create high value.
Match
04Connect capabilities to specific problems and users.
Adapt
05Define what must change for the new application.
Validate
06Test market relevance and technical fit before scaling.
Frequently Asked Questions
The technology's functions, properties and advantages are first generalized beyond its current application. TRIZ Asia then searches for fields where those capabilities could create significant value.
Not exactly. Conventional adjacency analysis can remain close to familiar categories. Reverse Function-Oriented Search starts from the capability of the technology and explores where that capability is unusually valuable.
Yes. Cross-domain search is central to the approach.
The engagement can structure the technical adaptation problem alongside market, partner and validation questions. The strongest directions then move into focused technical and market validation.