From value to testable action.

TRIZ Asia does not begin with idea generation. We begin by defining what must improve, what system
is creating the current result and which problem is worth solving.

Since 2006
Delivering Innovation Experience
Official Strategic Partner
8,000+
Global GEN TRIZ Specialists
25+
Countries Represented Worldwide
Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.

The six stage path

Define Value

Clarify the business, customer or operational outcome and identify the parameters that matter most.

Model the system

Map functions, process operations, flows, interfaces, resources, constraints and available evidence.

Find the key problem

Separate symptoms from mechanisms and identify the controllable cause, contradiction or parameter with the highest leverage.

Develop solutions directions

Use systematic innovation, TRIZ, resources, effects, analogues, feature transfer, trimming and functional search where relevant.

Substantiate

Test assumptions, identify secondary problems and define proof-of-principle work.

Implement and learn

Support prototype development, scaling, decision gates and capability transfer as required.

Methods selected for the problem

Not every engagement requires every method. The method set is selected to fit the decision, technical system and evidence available.

Contradiction Analysis

Make conflicting requirements explicit so the solution space is not limited to compromise.

Technology Evolution

Explore next system pressures, S curve transitions and future architecture directions.

Product and Process Function Analysis

Make system interactions and process responsibilities visible.

Trimming

Remove components or operations by transferring or eliminating functions without losing value.

Cause Effect Analysis

Separate observed effects from mechanism hypotheses and find controllable causes.

Main Parameters of Value

Connect market, customer or business value to the technical parameters that should drive innovation.

Function Oriented Search

Search for leading mechanisms by function rather than industry name.

Feature Transfer

Move a useful mechanism from a donor system into a recipient while checking fit and side effects.

Substantiation

Convert promising concepts into evidence through focused tests, prototypes and engineering reasoning.

Cross domain knowledge

Selected engagements can draw on international TRIZ and specialist collaboration. Through its strategic partnership with GEN TRIZ, relevant projects can access the GEN TRIZ Global Knowledge Network of more than 8,000 scientists, engineers and subject matter experts across 25 countries.

Specialist engineers collaborating across domains

Engagement Models

Start with the challenge, not the method.

TRIZ Asia's experience spans complex product, packaging, process and technology challenges, including work in consumer products, industrial products and medical product environments.