TRIZ Asia combines value definition, systematic problem identification, structured problem solving, cross-domain knowledge search and staged substantiation to move complex technical challenges from uncertainty to testable action.
We do not begin with brainstorming. We begin by clarifying what must improve, how the system creates the current result, and which problem has the highest leverage.
Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.
A structured path from value definition to substantiated solutions. The methodology starts with value and project objectives, then moves through technical problem identification, key-problem analysis, problem solving and concept substantiation. Supporting methods are selected where relevant rather than forced into every engagement.
Before technical analysis begins, clarify what must improve and why. Main Parameters of Value identify the few value drivers that truly influence customer choice, business advantage or strategic success, then connect those drivers to the technical system.
Define the outcome and parameters that matter most.
A clear value target linked to measurable technical parameters and project success criteria.
The objective is to understand the system and move from symptoms to the technical problem that controls the result. The main analytical flow should be presented exactly in the sequence shown below.
Once the key problem is clear, the method is selected to fit the type of technical challenge. TRIZ Asia does not force every project through the same tool.
A rigorous TRIZ problem-solving process for difficult inventive problems where contradictions, resources and problem structure must be analysed in depth.
Reframes the challenge through an analogous or transformed version of the problem so that useful solution logic becomes easier to identify.
Uses recurring inventive strategies to challenge conventional design assumptions and generate alternative solution directions.
Generalizes the required function and searches across industries and technical fields for leading mechanisms that already perform that function effectively.
Applies established TRIZ solution patterns to recurring classes of technical interactions and system problems.
Searches scientific effects, physical principles and technical phenomena that may provide mechanisms for performing the required function.
A promising idea is not yet a solution. The roadmap continues beyond idea generation to resolve new technical issues, build evidence and evaluate whether the concept is strong enough to progress.
The Stage-Gate approach converts technical reasoning into practical evidence. Each stage reduces a different type of uncertainty, and defined Go / No-Go points determine whether further investment is justified.
Identify the key technical problems, perform Function Analysis and Cause-Effect Chains Analysis, and develop prioritized conceptual directions.
Key-problem definition, prioritized conceptual directions and preliminary solution logic.
Develop cost-effective solutions within the selected conceptual directions, compare alternatives and select the strongest concepts for further substantiation.
Conceptual solution set, comparative evaluation and selected directions.
Build reasons to believe that the selected solution is feasible; estimate value, cost and IP potential; define what must be verified next.
Feasibility rationale, value/cost estimates, IP-potential evaluation and prototyping recommendations.
Develop proof-of-principle and working prototypes, test them, refine the design and define technical specifications for the next development stage.
Prototype evidence, test results, refined design and technical specification.
We do not automatically move from idea to development. At defined gates, the problem definition, solution logic, feasibility and available evidence are reviewed before additional resources are committed.
Demonstrates appearance or a basic action principle. Full functionality is not required.
Demonstrates that the core concept or mechanism is technically feasible, although full form, fit and performance may not yet be optimized.
Demonstrates the required functional performance and provides a stronger basis for field testing and manufacturing requirements.
Meets form, fit and functional requirements and provides the basis for commitment toward production.
Not every engagement requires every method. The method set is selected according to the value objective, system, key problem, evidence available and development stage.
Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 scientists, engineers and technical specialists across 25 countries. This enables focused access to specialist knowledge when the problem requires expertise beyond the immediate domain.
