Reverse Function-Oriented Search starts with what your technology can do, then looks for fields where those functions or properties solve a valuable problem.
Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.
Identify core functions, secondary capabilities, operating mechanisms and physical properties.
Scan across non-obvious industries for spaces where those specific functions solve a critical problem.
Evaluate candidate markets against commercial potential, adoption barriers and adaptation effort.
Formulate targeted proof-of-concept plans, partner requirements and entry concepts.
This case demonstrates the logic of function-based adjacent-market discovery. It is an illustration of opportunity identification, not a medical-performance claim.
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The technology's functions, properties and advantages are first generalized beyond its current application. TRIZ Asia then searches for fields where those capabilities could create significant value.
Not exactly. Conventional adjacency analysis can remain close to familiar categories. Reverse Function-Oriented Search starts from the capability of the technology and explores where that capability is unusually valuable.
Yes. Cross-domain search is central to the approach.
The engagement can structure the technical adaptation problem alongside market, partner and validation questions. The strongest directions then move into focused technical and market validation.
Share the objective, the current limitation and what has already been tried. TRIZ Asia will structure the problem and define the most useful next step.
