Build the next product around values customers will notice.

When familiar feature additions no longer create meaningful differentiation, TRIZ Asia helps teams identify the value parameters that matter, reveal the technical constraints blocking progress and develop stronger product directions.

Product & Platform Innovation
Since 2006
Delivering Innovation Experience
Official Strategic Partner
8,000+
Global GEN TRIZ Specialists
25+
Countries Represented Worldwide

Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.

Do you face any of these problems?

A mature product is producing only incremental ideas
Important functions need to improve without unacceptable cost, complexity or side effects
A new platform must deliver a clear step change in customer or business value
The team needs a defensible path from opportunity to technical concept
Then Product & Platform Innovation is the right fit for you

How TRIZ Asia approaches the challenge

01

Focus

Identify the Main Parameters of Value and the technical parameters behind them.

02

Model

Map functions, interactions, limiting components and improvement opportunities.

03

Create

Use contradictions, trimming, feature transfer, Function-Oriented Search and relevant effects to develop non-obvious directions.

04

Substantiate

Define the next critical assumptions, proof-of-principle work and next development decisions.

What you receive

What you receive

A prioritized product or platform opportunity
A value-to-technical-parameter map
Differentiated concept directions
A substantiation and development plan

Patent Design-Around: Alternative Toothbrush Architecture

The case illustrates how a patent constraint can be reframed as a technical function problem and explored through a different operating mechanism.

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Patent Design-Around: Alternative Toothbrush Architecture

Get in Touch with Us

Please do not include confidential technical information in this form. Detailed information can be shared after the appropriate confidentiality process is in place.

Frequently Asked Questions

No. The work begins by identifying what must improve, for whom and which technical parameters drive value. Solution generation follows problem and system analysis.

Yes. TRIZ Asia can examine limiting functions, contradictions, evolution pressures and opportunities for differentiated mechanisms or architectures.

The product is modelled in terms of useful and harmful interactions, functions and value-driving parameters so that new functionality can be developed without overlooking important trade-offs.

Outputs can include a prioritized innovation target, contradiction or cause hypotheses, non-obvious solution directions, a substantiation plan and documented assumptions, risks and next decisions.

Start with the challenge, not the method.

Share the objective, the current limitation and what has already been tried. TRIZ Asia will structure the problem and define the most useful next step.